If you’re just starting out or not likely to use all the features, this can be a little overwhelming. ConvertKit is a great option for you if you have a small email list and are in need of some basic, streamlined automation capabilities in your email marketing platform. ConvertKit vs. ActiveCampaign: Features ConvertKit and ActiveCampaign both have strong feature sets but, while ConvertKit focuses on some functionality at … Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage. Particularly for a guy who is generally very loyal to brands! Up until recently, ConvertKit didn't even have a free plan. 6 Pricing and packages Despite the fact that it’s marketed towards creatives, it’s actually pretty difficult to get creative with the features available, unless you’re a whiz with HTML. An email marketing tool that grows with you. If you’re new to email marketing, you’ll no doubt appreciate a shallow learning curve and an easy to navigate interface. Main Difference Between ActiveCampaign vs ConvertKit The main differences between ActiveCampaign and ConvertKit are: ActiveCampaign has more CRM features, whereas ConvertKit is strictly an email automation platform ActiveCampaign is generally cheaper per subscriber compared to ConvertKit It’s not that ActiveCampaign’s interface is badly designed, it just has quite a few more options than ConvertKit. ConvertKit is more beginner-friendly and focuses on simplicity and ease of use. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. See how it did in the following comparisons with other popular email marketing services: If you’d like to try ActiveCampaign out before you commit, you can trial it for 14 days for free. Both of these platforms are good; it just depends on what your goals are. Set up site tracking as well as the basic Wordpress integration functions. As I mentioned above, ConvertKit has just 3 templates and they are really very basic, in fact, one of them is ‘text only’ so that leaves just 2 templates. ActiveCampaign also comes with several email templates. On the user end, you can allow two-factor authentication for every single account. Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. However, ActiveCampaign has an obvious edge here thanks to its more comprehensive feature set, including automation, A/B testing and reporting options. ConvertKit and ActiveCampaign are amongst the best email automation and marketing platforms for small and medium-sized businesses. While it doesn't have as much “flexibility” as ActiveCampaign, you might not even notice a difference depending on what you need it for. Leverage an organized system to track sales, speaking engagements or events. We use cookies to ensure that we give you the best experience on our website. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. It also connects with Zapier, if you need to integrate with a tool that isn’t on their list. In fact, it actually has two editors: a plain-text editor and a newly updated one with a few more content options. Tags let you group, sort, send, and automate. You can only select up to five Newsletter Services. You’ll see it has a decent sender score and saw less emails end up in spam. We’ll get you up and running fast. 9-2. 1-1. It really does offer one of the most powerful solutions and makes it pretty easy for the user by offering plenty of templates and a visual flow-chart-style editor. Final Thoughts – ConvertKit Vs ActiveCampaign. ConvertKit has marketing “automation” that's limited to simple actions. So what’s the conclusion for each of these tools? ConvertKit does these things better than ActiveCampaign: Built-in lead capture pages. ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. ConvertKit’s poor performance certainly doesn’t warrant its high prices. Did I think about this? Attend accessible in-person workshops and have regular calls with our team for your toughest questions. It’s quite likely that you’ll need to play around with the code in order to get the email looking how you’d like. ConvertKit vs ActiveCampaign Friendliness: ConvertKit is undoubtedly much simpler to use, streamlined, and has a user-friendly interface. You have to select at least two Newsletter Services. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. ConvertKit is built with bloggers and content marketers in mind. 7-1. The few templates that are available (which are more like design themes than templates) are very hidden. We give ActiveCampaign 5 stars for automation. Ontraport ConvertKit VS. Ontraport. In terms of the editor, ActiveCampaign beats ConvertKit hands down; the drag & drop editor takes no time to master, and if you need any help then you have some helpful tooltips that pop-up when you hover over a particular element. 3-1 to ActiveCampaign. Winner: ConvertKit is a good option for basic sign-up forms, however, it is lacking when it comes to customization options. Compared to ActiveCampaign, ConvertKit are the new guys on the block. Overall, we think that ConvertKit is the winner when it comes to the best email marketing automation tool for bloggers. *Must have 5,000 contacts for migration support with ConvertKit. Check Out: Best ActiveCampaign Alternatives. ( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. We’ve been tracking the deliverability of the providers we review for a number of years. ConvertKit Vs ActiveCampaign Tagging & Segmentation. Trigger automations based on when you update content. You can preview your email on various clients, however, you’ll be charged $1 per test/client. So why the switch from ActiveCampaign? Thus, it may be difficult for you to pick a choice amongst these two tools. Here also ActiveCampaign integration plugin is more effective. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. Leave a comment if you have any questions – I’d be more than happy to help! About ConvertKit. ConvertKit doesn’t do spam or design testing. Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. ActiveCampaign’s spam testing is simply a ‘pass’ or ‘fail’ without much explanation to help understand the ruling. You don't sell products. It’s best for bloggers and YouTube channel owners. Basic Features. Elevate your audience targeting and outreach. ActiveCampaign offers both email and chat support to users on all the paid platforms. In terms of the number of features, Mailchimp takes the lead, but that isn't to say they're necessarily better. The only thing it offers is a preview tool that lets you view emails as individual subscribers would. Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about. We get you started quickly by migrating all information for all user types at no charge. They’re like attaching a sticky note to your contacts. ActiveCampaign also provides 3 one-on-one training sessions with its Professional plan, and there is a community forum where you can get in touch with other users. Winner: That’s right, folks. But the moment I do, something crazy happens. A comparison of ConvertKit vs ActiveCampaign helps to make this process easier. Enter a customer into an automation when they submit a form on your website. Use automation to send contacts into—or remove them from—another automation workflow. The joy of using a drag & drop email editor is that it makes it super easy to create a good looking email without having to write a single line of code, and this can be very appealing for small businesses with few resources. The automations will save you a ton of time and no doubt help to boost profits. Active Campaign, on the other hand, is a powerful all-in-one solution for marketers and sales teams that automates not just email marketing, but everything from sales emails to lead scoring. Use If/then logic to give customized experiences without creating dozens of automations. ConvertKit hardly got a look in, only bagging itself two points, whilst ActiveCampaign secured a nice round 10. In fact, if you want to add a custom field, you’ll have to come out of the editor and go into a customer profile – not the simplest way of doing things in my opinion. Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. It also integrates with Zapier and makes building an API a simple affair. Build customized stacks for your business, allowing your features to scale with you, not against. Image grouping and column-based layouts are simply not possible, which greatly limits what you can do in regards to creating visual content. The designs aren’t bad and it’s fairly easy to adapt them to your company’s branding. Neither of the tools is cheap. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. That isn’t a huge difference. As far as your sequences need to be successful, you would like to understand the way to divide and fragment the audience. Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). The truth is that there are more features that could go on the list from the ActiveCampaign side, like text messaging. I’m striving for perfection as a blogger. ConvertKit vs ActiveCampaign: email list segmentation. You never need to worry about getting started. Best of all? ActiveCampaign, on the other hand, offers a whole host of custom fields. But the point of my table isn't to create an exhaustive list. ConvertKit vs ActiveCampaign: Pricing ConvertKit and ActiveCampaign are surprisingly affordable, especially considering the HUGE value you get from investing in email marketing. Read ConvertKit vs Activecampaign. By the way, the median ROI on email marketing is 122%, beating social media and paid ads. ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience. ConvertKit vs ActiveCampaign: The Features. Though both of these tools have a well-designed backend, it is slightly easier to locate what you need in ConvertKit’s menu. Slam dunk? Convertkit Vs Activecampaign. 5-1. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. The best features of ConvertKit vs ActiveCampaign. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. ConvertKit takes a slightly different approach, with its overly simplified editor. Having so many options might all sound a bit overwhelming but it’s actually very easy to set-up and manage. Find out who engages with your content the most. Read Full ActiveCampaign Review ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. ConvertKit provides customizable (and attractive) landing pages for capturing leads. Their prices are quite fair as well, especially when compared to some others. Guys on the market, and other related features, mailchimp takes the lead, that! Have built-in templates to help sequences need to be won Opt-in & Opt-out- process pretty basic do send. Use automation to send contacts into—or remove them from—another automation workflow really worth it ’ without explanation... 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